Documented GI recognition journey

The story behind Nagauri Ashwagandha

Built from local farmer effort, scientific guidance, and public documentation, this story brings together the certificate, press coverage, and article material behind Nagauri Ashwagandha's identity.

Government of India GI certificate for Nagori Ashwagandha
The team behind getting the GI tag for Nagauri Ashwagandha
1143
GI No.
709
Certificate
12 Sep 2023
Registered
24 Nov 2025
Sealed

Why It Matters

Trust comes from documentation, not just claims

The public record shows a clear chain of trust: a regional crop, named institutions, a GI certificate, press scrutiny, and farmer-centered market potential.

Government GI certificate

Certificate imagery shows Nagori Ashwagandha recorded by the Geographical Indications Registry with GI No. 1143 and Certificate No. 709.

Named team and holder

Public recognition material identifies Parul Choudhary, President of The Nagauri Welfare Society, and Dr. P. L. Saran from ICAR-DMAPR as key contributors.

Independent press coverage

Dainik Bhaskar, Patrika, and Rajasthan Patrika clippings add public visibility around the GI tag, quality story, and farmer economics.

Research-oriented article

The PDF article, Nagori Ashwagandha: A viable alternative, supports the crop story with a more detailed document for readers and buyers.

The Journey

From local cultivation to protected origin

01

A regional crop with a documented identity

Nagauri Ashwagandha has long been associated with Nagaur's arid climate, sandy soils, and traditional cultivation practices. Published article material presents it as a viable crop alternative for local farmers and a distinct medicinal plant identity for the region.

02

Scientific and institutional backing

The GI journey highlights collaboration with ICAR-DMAPR, Boriyavi, Anand, Gujarat, and the Department of Agriculture, Government of Rajasthan, alongside local leadership from The Nagauri Welfare Society.

03

GI registration for trust and protection

The certificate material records Nagori Ashwagandha under Geographical Indication No. 1143, helping protect origin, traditional knowledge, and farmer value linked to this Rajasthan crop.

04

Media recognition after the GI announcement

Regional press clippings from December 2025 and January 2026 document the GI milestone, farmer opportunity, export potential, and the wider recognition of Nagauri Ashwagandha.

From The Article PDF

Crop photos from the article archive

The article archive includes field and root images that help buyers understand the plant, cultivation context, and raw root form behind the GI story.

Close-up of Nagauri Ashwagandha plant from the article PDF

Plant Detail

Nagauri Ashwagandha flowering and field detail from the article PDF

Field Detail

Nagauri Ashwagandha roots from the article PDF

Root Quality

Nagauri Ashwagandha crop field from the article PDF

Crop Field

Article & Certificate Archive

Original proof material

Review the original press clippings, certificate visuals, and article document that support the Nagauri Ashwagandha GI story.

Open PDF
Government of India GI certificate for Nagori Ashwagandha

GI Certificate

Registration document showing GI No. 1143 and Certificate No. 709.

Team and certificate poster for Nagauri Ashwagandha GI tag

Team Behind the GI Tag

Acknowledges The Nagauri Welfare Society and scientific support.

Dainik Bhaskar article about Nagauri Ashwagandha GI tag

Dainik Bhaskar, 08 Jan 2026

Coverage on medicinal quality, GI tag, and export potential.

Dainik Bhaskar article about Nagauri Ashwagandha farmer market access

Dainik Bhaskar, 11 Jan 2026

Coverage on farmer awareness, better pricing, and direct market access.

Patrika feature on Nagaur Ashwagandha as a global brand

Patrika Feature

Feature story on Nagaur's Ashwagandha becoming a labelled GI brand.

Rajasthan Patrika article about Ashwagandha cultivation in Nagaur

Rajasthan Patrika, 18 Dec 2025

Coverage on cultivation, pricing pressure, and local farmer opportunity.

Farmer Value

A stronger identity for Nagaur's growers

The press coverage repeatedly connects the GI recognition with better market visibility, awareness camps, quality positioning, and an opportunity for farmers to sell beyond local commodity channels.

For buyers, this story creates traceability and confidence. For farmers, it gives a protected origin label that can support fairer recognition of Nagaur's distinctive Ashwagandha.

Media screenshot about Nagauri Ashwagandha GI coverage